For this project, we had the opportunity to create minimalist and stylish embroidery designs for Athletic Freak—a brand that combines strength, energy, and a functional approach to movement.

For production, we chose vintage Beechfield B655 caps in black and beige, which complement the brand’s urban and sporty character. The goal was to create an embroidery design that looks understated yet high-quality and will last for a long time, even with frequent wear.

We used embroidery with the smallest possible font size that machine embroidery technology allows, achieving a truly delicate and clean result.

The project demonstrates that even minimalist branding can be visually striking—especially when supported by high-quality fabric and meticulous craftsmanship.